Online marketing is all about getting traffic to your website
There is also nothing better than leveraged traffic, leveraged traffic is that which comes from ‘sharing’ blog posts and / or video content
This also crosses into social media territory and while social media is not the be all and end all in terms of marketing, it certainly plays a big part in getting leveraged traffic to your website or blog
But when it comes to social media, which networks do you choose?
Facebook, because ‘everyone’ else is on it
Twitter, because its a real time social network
While these networks are both excellent, there is no doubt at all that the 2 social profiles you must have are
Why those two
The answer to that is very simple. Both are ‘search engines’ the largest two in the world in fact.
Secondly Google owns YouTube, so naturally is going to place its own network above others when it comes to trawling for the content its looking for.
At face value, those two profiles don’t seem very exciting, but stop and consider how many billions of videos are uploaded to YouTube daily and especially after 5pm in the evening
Each one of those videos, provided the content is good, informative and relevant, has a set of sharing buttons, which allow you to share on other social networks, even if you don’t use those networks yourself
Is in its own right a social network, with literally millions of users and again because its owned and part of google, google will naturally index that network before others
TIP Next time you type search terms into Google, look at the results which are returned and see how many google+ profiles are shown
Below is an image to illustrate that which was done for the term ‘Online Marketing’
So that explains about the two social profiles you must have