Online business marketing… Is all about traffic!
Now your thought process at this point is saying something like “No its not, its about my opportunity, what are you talking about”!
Admittedly you have the opportunity that you like, possibly even love, with all its benefits and you have come online, to boost your sales, recruit more people ( if its an MLM business venture) and (obviously) to build yourself a very nice residual income.You may have even spoken to a few contacts about it, who have promised to ‘take a look’ which is all very well, fine and dandy. But the one thing that speaking to your contacts doesn’t do, is to build you any traffic.And traffic, just like a conventional bricks and mortar business, needs footfall and customers, traffic is the lifeblood of your business oneline… No traffic, no customers…no sales! ~ Or very few at that.
So what you need to do, from the very outset is to ignore the advice of some and ‘just go and place an ad on facebook’… Because as you might have found out, facebook groups are full of other business owners / online marketers, doing the exact same thing, you are doing… Advertising their business, so your own opportunity gets lost in the plethora of other ads already being posted in them, which results in very few sales.
Which is why you need to turn your marketing strategy on its head for a moment and focus on… Driving as much traffic as you can to your website.
Drive as much traffic to your website as you can and you will find your opportunity builds itself, almost on autopilot ( Now… Wouldnt that be nice, especially if you have an MLM venture)
So how do you drive traffic to your website,
Well, you need to have a mix of free and paid for strategies, these are a few examples SEO, backlinks, video blogging, traffic exchanges, articles, forums to name but a few ideas, all of which are great ideas and do work really, once you have learnt how to master them.
Now over the course of the next few posts, you will read, about some great strategies which are smart and cover all your traffic driving angles, without you spending hours on keyword research or calling prospects.
For now though, keep the thought in your head, that online business marketing… is all about traffic